Samsung Home Hub UX Research

With SDIC

The Samsung Home Hub is designed to be a central place for a household to control and monitor their smart home. The portable, 8.4-inch touchscreen tablet has Samsung’s Bixby voice assistant built-in and sits vertically in a charging dock.

At Samsung Design Innovation Center, one of my main project was to help lead research to redefine Samsung’s core experience in the Smart Home category.

Much of our research and insights contributed to the global Samsung team that launched the Smart Home Hub in CES 2022.